In this in-depth case study, we explore the strategy and results behind Igloofest's Yeti Hunt activation, an innovative web3 marketing campaign built in partnership with Mega Labs.

Here are four challenges record labels face in web3 which slows their adoption of NFTs as a music format.

This is part one of an explorative essay on the evolution of record labels and the role they will play in web3.

14 different ways artists can launch projects in web3, including collectible NFTs, fractional ownership, DAOs, fan clubs, and more.