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A collection of 4 posts
How Igloofest Used Web3 Marketing to Engage 1000+ Festival Attendees
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How Igloofest Used Web3 Marketing to Engage 1000+ Festival Attendees

In this in-depth case study, we explore the strategy and results behind Igloofest's Yeti Hunt activation, an innovative web3 marketing campaign built in partnership with Mega Labs.
Mar 7, 2023 8 min read
Four challenges record labels face in web3
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Four challenges record labels face in web3

Here are four challenges record labels face in web3 which slows their adoption of NFTs as a music format.
Oct 4, 2022 8 min read
Will Record Labels Survive Web3?
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Will Record Labels Survive Web3?

This is part one of an explorative essay on the evolution of record labels and the role they will play in web3.
Sep 12, 2022 6 min read
The Musician's Guide to Web3
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The Musician's Guide to Web3

14 different ways artists can launch projects in web3, including collectible NFTs, fractional ownership, DAOs, fan clubs, and more.
Jul 6, 2022 14 min read
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